Audit

Quick audit

Automated heuristics (MVP). The point is to start a conversation with something concrete.

Top issues
  1. Phone number is not the primary above-the-fold CTA (high)
    Use a sticky mobile click-to-call CTA in header and hero.
  2. Hero copy is vague and outcome-light (high)
    Replace with promise-led emergency response headline and service-area subheadline.
  3. No short non-emergency booking path (medium)
    Add 3-field fast booking form under hero CTA.
Facts
URL: https://abcplumbing.co.uk
Phone: 01384 375080
Email: services@abcplumbing.co.uk
All issues
  • [high] Phone number is not the primary above-the-fold CTA
  • [high] Hero copy is vague and outcome-light
  • [medium] No short non-emergency booking path